We encourage a different approach to the same old formula of creating an idea! A different point of view can create the new experience that we all crave. "TH!NK!NG" is simply about exploring options, understanding consequences, making the decision that best serves the task at hand. The true concept of "TH!NK!NG" is knowing how powerful the mind can be and understanding that it's the most powerful weapon on earth! ELEVATED TH!NK!NG PREVAILS!!!